{"id":18445,"date":"2024-04-08T16:21:10","date_gmt":"2024-04-08T14:21:10","guid":{"rendered":"https:\/\/sacslab.com\/zasady-pouzivani-souboru-cookie\/"},"modified":"2025-02-23T20:44:43","modified_gmt":"2025-02-23T19:44:43","slug":"zasady-pouzivani-souboru-cookie","status":"publish","type":"page","link":"https:\/\/sacslab.com\/cs\/zasady-pouzivani-souboru-cookie\/","title":{"rendered":"Z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie"},"content":{"rendered":"<p><strong>\u010cl\u00e1nek I \u2013 POU\u017d\u00cdV\u00c1N\u00cd SOUBOR\u016e COOKIES<\/strong><\/p>\n<ol>\n<li>Tyto webov\u00e9 str\u00e1nky pou\u017e\u00edvaj\u00ed soubory cookies, kter\u00e9 jejich n\u00e1v\u0161t\u011bvn\u00edka (d\u00e1le jen \u201evy\u201c v odpov\u00eddaj\u00edc\u00edm gramatick\u00e9m tvaru) odli\u0161uj\u00ed od ostatn\u00edch u\u017eivatel\u016f. To n\u00e1m umo\u017e\u0148uje vylep\u0161ovat na\u0161e str\u00e1nky a poskytovat lep\u0161\u00ed u\u017eivatelsk\u00fd z\u00e1\u017eitek p\u0159i jejich prohl\u00ed\u017een\u00ed jednotliv\u00fdmi n\u00e1v\u0161t\u011bvn\u00edky.<\/li>\n<li>Tyto z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookies popisuj\u00ed:\n<ul>\n<li>zpracov\u00e1n\u00ed \u00fadaj\u016f shrom\u00e1\u017ed\u011bn\u00fdch s vyu\u017eit\u00edm soubor\u016f cookies a podobn\u00fdch technologi\u00ed, a<\/li>\n<li>\u00fa\u010dely, pro kter\u00e9 tyto soubory cookies pou\u017e\u00edv\u00e1me.<\/li>\n<\/ul>\n<\/li>\n<li>Dal\u0161\u00ed d\u016fle\u017eit\u00e9 informace o tom, jak\u00fdm zp\u016fsobem jsou zpracov\u00e1v\u00e1ny osobn\u00ed \u00fadaje z\u00edskan\u00e9 prost\u0159ednictv\u00edm t\u011bchto webov\u00fdch str\u00e1nek, naleznete v sekci ozna\u010den\u00e9 jako <strong>Podm\u00ednky pou\u017e\u00edv\u00e1n\u00ed<\/strong>.<\/li>\n<\/ol>\n<p><strong>\u010cl\u00e1nek II \u2013 CO JSOU COOKIES?<\/strong><\/p>\n<ol>\n<li><strong>Cookies<\/strong> jsou mal\u00e9 soubory, kter\u00e9 se stahuj\u00ed do za\u0159\u00edzen\u00ed (po\u010d\u00edta\u010d, tablet, mobiln\u00ed telefon atd.) a obsahuj\u00ed ur\u010dit\u00e9 mno\u017estv\u00ed informac\u00ed umo\u017e\u0148uj\u00edc\u00edch webov\u00e9 str\u00e1nce rozpoznat v\u00e1s jako u\u017eivatele b\u011bhem pou\u017e\u00edv\u00e1n\u00ed internetov\u00e9 str\u00e1nky. Provozovatel pomoc\u00ed cookies zkoum\u00e1 \u00fa\u010dinnost internetov\u00e9 str\u00e1nky. Cookies obecn\u011b neobsahuj\u00ed \u017e\u00e1dn\u00e9 informace umo\u017e\u0148uj\u00edc\u00ed identifikaci jednotliv\u00fdch osob, ale m\u00edsto toho slou\u017e\u00ed k identifikaci prohl\u00ed\u017ee\u010de na konkr\u00e9tn\u00edm za\u0159\u00edzen\u00ed. Term\u00edn \u201ecookies\u201c v tomto dokumentu zahrnuje tak\u00e9 jin\u00e9 soubory, kter\u00e9 shroma\u017e\u010fuj\u00ed informace podobn\u00fdm zp\u016fsobem (nap\u0159. pixely, maj\u00e1ky, atd.).<\/li>\n<\/ol>\n<p>Tato webov\u00e1 str\u00e1nka v\u00e1s m\u016f\u017ee rozpoznat pomoc\u00ed:<\/p>\n<ul>\n<li><strong>Rela\u010dn\u00edch cookies<\/strong> \u2013 b\u011bhem va\u0161\u00ed n\u00e1v\u0161t\u011bvy webu. Tyto do\u010dasn\u00e9 cookies se po zav\u0159en\u00ed prohl\u00ed\u017ee\u010de automaticky odstran\u00ed. Prohl\u00ed\u017ee\u010d m\u016f\u017eete nastavit tak, aby v\u00e1s informoval o pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookies, \u010d\u00edm\u017e z\u00edsk\u00e1te p\u0159ehled o jejich pou\u017e\u00edv\u00e1n\u00ed. <strong>D\u016fle\u017eit\u00e9:<\/strong> Pokud zcela zak\u00e1\u017eete pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookies, pravd\u011bpodobn\u011b nebudete moci vyu\u017e\u00edvat n\u011bkter\u00e9 funkce na\u0161\u00ed internetov\u00e9 str\u00e1nky.<\/li>\n<li><strong>Trval\u00fdch cookies<\/strong> \u2013 pro opakovan\u00e9 n\u00e1v\u0161t\u011bvy webu. Tyto soubory cookies mohou b\u00fdt kontrolov\u00e1ny p\u0159i ka\u017ed\u00e9 n\u00e1v\u0161t\u011bv\u011b internetov\u00e9 str\u00e1nky. Informace, kter\u00e9 shroma\u017e\u010fujeme prost\u0159ednictv\u00edm internetov\u00e9 str\u00e1nky, zahrnuj\u00ed: typ prohl\u00ed\u017ee\u010de, internetovou adresu, ze kter\u00e9 jste se p\u0159ipojili na internetovou str\u00e1nku, opera\u010dn\u00ed syst\u00e9m za\u0159\u00edzen\u00ed, IP adresu za\u0159\u00edzen\u00ed. Pro zobrazov\u00e1n\u00ed relevantn\u011bj\u0161\u00edch reklam jsou n\u011bkter\u00e9 cookies stanoveny reklamn\u00edm syst\u00e9mem t\u0159et\u00edch stran, jako je <strong>Google Analytics<\/strong>. To lze vypnout ve va\u0161em \u00fa\u010dtu Google. Po\u010d\u00edta\u010d lze nastavit tak, aby cookies odm\u00edtal, av\u0161ak v takov\u00e9m p\u0159\u00edpad\u011b nemus\u00ed n\u011bkter\u00e9 funkce str\u00e1nky spr\u00e1vn\u011b fungovat.<\/li>\n<\/ul>\n<ol>\n<li><strong>Na\u0161e cookies<\/strong> \u2013 jsou takov\u00e9 soubory cookies, kter\u00e9 byly um\u00edst\u011bny na tuto webovou str\u00e1nku na\u0161\u00ed spole\u010dnost\u00ed.<\/li>\n<li><strong>Cookies t\u0159et\u00edch stran<\/strong> \u2013 jsou takov\u00e9 soubory cookies, kter\u00e9 jsou um\u00edst\u011bny do va\u0161eho za\u0159\u00edzen\u00ed jinou spole\u010dnost\u00ed p\u0159i pou\u017e\u00edv\u00e1n\u00ed na\u0161ich webov\u00fdch str\u00e1nek (nap\u0159\u00edklad <strong>Google Analytics<\/strong>).<\/li>\n<li><strong>T\u0159et\u00ed strany<\/strong> nemaj\u00ed p\u0159\u00edstup k dat\u016fm v na\u0161ich souborech cookies, stejn\u011b jako my nem\u016f\u017eeme z\u00edskat p\u0159\u00edstup k soubor\u016fm cookies t\u0159et\u00edch stran.<\/li>\n<\/ol>\n<p><strong>Implementace Google Consent Mode V2 a ukon\u010den\u00ed podpory cookies t\u0159et\u00edch stran v Chrome (od 6.3.2024)<\/strong><\/p>\n<p><strong>Verze 1.0 \u2013 z\u00e1kladn\u00ed parametry souhlasu<\/strong><\/p>\n<p>Google Consent Mode 1.0 byl zaveden jako funkce umo\u017e\u0148uj\u00edc\u00ed web\u016fm shroma\u017e\u010fovat a vyu\u017e\u00edvat data v souladu s preferencemi souhlasu u\u017eivatel\u016f. Hlavn\u00edmi parametry jsou:<\/p>\n<ul>\n<li><strong>ad_storage<\/strong> \u2013 Tento parametr se t\u00fdk\u00e1 souhlasu s ukl\u00e1d\u00e1n\u00edm a p\u0159\u00edstupem ke cookies pro reklamn\u00ed \u00fa\u010dely. Pokud u\u017eivatel nesouhlas\u00ed, nebude mo\u017en\u00e9 shroma\u017e\u010fovat \u00fadaje pot\u0159ebn\u00e9 pro personalizaci reklam.<\/li>\n<li><strong>analytics_storage<\/strong> \u2013 Tento parametr rozhoduje, zda je mo\u017en\u00e9 ukl\u00e1dat cookies pro analytick\u00e9 \u00fa\u010dely. Pokud u\u017eivatel neud\u011bl\u00ed souhlas, analytick\u00e9 n\u00e1stroje, jako je <strong>Google Analytics<\/strong>, nebudou moci shroma\u017e\u010fovat podrobn\u00e9 \u00fadaje o chov\u00e1n\u00ed u\u017eivatele na webu.<\/li>\n<\/ul>\n<p><strong>Verze 2.0 \u2013 roz\u0161\u00ed\u0159en\u00ed a nov\u00e9 parametry<\/strong><\/p>\n<p>Google Consent Mode 2.0 p\u0159in\u00e1\u0161\u00ed nov\u00e9 parametry, kter\u00e9 umo\u017e\u0148uj\u00ed je\u0161t\u011b detailn\u011bj\u0161\u00ed nastaven\u00ed souhlasu:<\/p>\n<ul>\n<li><strong>ad_user_data<\/strong> \u2013 Tento nov\u00fd parametr umo\u017e\u0148uje web\u016fm rozli\u0161it, zda mohou shroma\u017e\u010fovat identifikovateln\u00e9 u\u017eivatelsk\u00e9 \u00fadaje, jako jsou e-mailov\u00e9 adresy, telefonn\u00ed \u010d\u00edsla a dal\u0161\u00ed, pro reklamn\u00ed \u00fa\u010dely. Jeho hlavn\u00edm \u00fa\u010delem je zajistit, aby byla tato data shroma\u017e\u010fov\u00e1na pouze se souhlasem u\u017eivatele, co\u017e je v souladu s regulacemi jako GDPR.<\/li>\n<li><strong>ad_personalization<\/strong> \u2013 \u0158\u00edd\u00ed mo\u017enost personalizace reklam na z\u00e1klad\u011b chov\u00e1n\u00ed u\u017eivatele na webu. Pokud u\u017eivatel neud\u011bl\u00ed souhlas, data o jeho chov\u00e1n\u00ed na webu nebudou vyu\u017eita k vytv\u00e1\u0159en\u00ed personalizovan\u00fdch reklamn\u00edch sd\u011blen\u00ed (nap\u0159. zobrazen\u00e9 str\u00e1nky, \u010das str\u00e1ven\u00fd na str\u00e1nce).<\/li>\n<li><strong>personalization_storage<\/strong> \u2013 Upravuje ukl\u00e1d\u00e1n\u00ed soubor\u016f cookies souvisej\u00edc\u00edch s p\u0159izp\u016fsoben\u00edm webov\u00e9 str\u00e1nky.<\/li>\n<li><strong>functionality_storage<\/strong> \u2013 Upravuje ukl\u00e1d\u00e1n\u00ed soubor\u016f cookies souvisej\u00edc\u00edch s funkcionalitou webu nebo aplikac\u00ed.<\/li>\n<li><strong>security_storage<\/strong> \u2013 Upravuje ukl\u00e1d\u00e1n\u00ed soubor\u016f cookies souvisej\u00edc\u00edch se zabezpe\u010den\u00edm.<\/li>\n<\/ul>\n<p><strong>\u010cl\u00e1nek III \u2013 ROZSAH A \u00da\u010cELY POU\u017d\u00cdV\u00c1N\u00cd SOUBOR\u016e COOKIES<\/strong><\/p>\n<p>Na na\u0161ich internetov\u00fdch str\u00e1nk\u00e1ch <a href=\"http:\/\/www.sacslab.com\">www.sacslab.com<\/a> pou\u017e\u00edv\u00e1me n\u00e1sleduj\u00edc\u00ed kategorie soubor\u016f cookies:<\/p>\n<ol>\n<li><strong>Nezbytn\u00e9 soubory cookies<\/strong><\/li>\n<li><strong>Funk\u010dn\u00ed soubory cookies<\/strong><\/li>\n<li><strong>Analytick\u00e9\/Statistick\u00e9 soubory cookies<\/strong><\/li>\n<li><strong>Marketingov\u00e9\/Reklamn\u00ed soubory cookies:<\/strong>\n<ul>\n<li>ad_user_data<\/li>\n<li>ad_personalization<\/li>\n<li>personalization_storage<\/li>\n<li>functionality_storage<\/li>\n<li>security_storage<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p><strong>Pou\u017eit\u00ed soubor\u016f cookies<\/strong><\/p>\n<ul>\n<li><strong>Nezbytn\u00e9 soubory cookies<\/strong> \u2013 jsou nutn\u00e9 pro fungov\u00e1n\u00ed na\u0161ich webov\u00fdch str\u00e1nek a jejich spr\u00e1vn\u00e9 pou\u017e\u00edv\u00e1n\u00ed. Tyto soubory cookies jsou automaticky um\u00edst\u011bny do va\u0161eho za\u0159\u00edzen\u00ed a nen\u00ed mo\u017en\u00e9 je vypnout. Nezbytn\u00e9 cookies v\u00e1s nemohou identifikovat a slou\u017e\u00ed pouze k zaji\u0161t\u011bn\u00ed spr\u00e1vn\u00e9ho zobrazen\u00ed a fungov\u00e1n\u00ed na\u0161ich webov\u00fdch str\u00e1nek.<\/li>\n<li><strong>Funk\u010dn\u00ed soubory cookies<\/strong> \u2013 slou\u017e\u00ed k rozpozn\u00e1n\u00ed u\u017eivatel\u016f p\u0159i n\u00e1vratu na na\u0161e webov\u00e9 str\u00e1nky. Tyto cookies pom\u00e1haj\u00ed zlep\u0161ovat funk\u010dnost a zabezpe\u010den\u00ed webu, v\u010detn\u011b zapamatov\u00e1n\u00ed va\u0161ich preferenc\u00ed a spr\u00e1vy v\u00fdkonu webu.<\/li>\n<li><strong>Analytick\u00e9\/Statistick\u00e9 soubory cookies<\/strong> \u2013 Pomoc\u00ed t\u011bchto cookies shroma\u017e\u010fujeme informace o tom, jak pou\u017e\u00edv\u00e1te na\u0161e webov\u00e9 str\u00e1nky. D\u00edky nim m\u00e1me p\u0159ehled o n\u00e1v\u0161t\u011bvnosti str\u00e1nek, o tom, kter\u00e9 str\u00e1nky byly nejv\u00edce nav\u0161t\u011bvovan\u00e9 apod. Tyto informace n\u00e1m umo\u017e\u0148uj\u00ed optimalizovat na\u0161e str\u00e1nky tak, aby co nejl\u00e9pe odpov\u00eddaly pot\u0159eb\u00e1m na\u0161ich n\u00e1v\u0161t\u011bvn\u00edk\u016f.<\/li>\n<li><strong>Marketingov\u00e9 soubory cookies<\/strong> \u2013 slou\u017e\u00ed k personalizaci reklamn\u00edch slu\u017eeb. Neukl\u00e1daj\u00ed p\u0159\u00edmo osobn\u00ed \u00fadaje, ale jsou zalo\u017eeny na jedine\u010dn\u00e9 identifikaci va\u0161eho prohl\u00ed\u017ee\u010de a internetov\u00e9ho za\u0159\u00edzen\u00ed. Upozor\u0148ujeme, \u017ee odm\u00edtnut\u00ed t\u011bchto cookies nezabr\u00e1n\u00ed zobrazov\u00e1n\u00ed reklam na webov\u00fdch str\u00e1nk\u00e1ch, ale reklamy ji\u017e nemus\u00ed odpov\u00eddat va\u0161im z\u00e1jm\u016fm.\n<ul>\n<li><strong>ad_user_data<\/strong> \u2013 tento parametr souvis\u00ed se souhlasem s ukl\u00e1d\u00e1n\u00edm a p\u0159\u00edstupem k cookies pro reklamn\u00ed \u00fa\u010dely.<\/li>\n<li><strong>ad_personalization<\/strong> \u2013 \u0159\u00edd\u00ed mo\u017enost personalizace reklam na z\u00e1klad\u011b chov\u00e1n\u00ed u\u017eivatele na webu.<\/li>\n<li><strong>personalization_storage<\/strong> \u2013 upravuje ukl\u00e1d\u00e1n\u00ed soubor\u016f cookies souvisej\u00edc\u00edch s p\u0159izp\u016fsoben\u00edm webov\u00e9 str\u00e1nky.<\/li>\n<li><strong>functionality_storage<\/strong> \u2013 upravuje ukl\u00e1d\u00e1n\u00ed soubor\u016f cookies souvisej\u00edc\u00edch s funkcionalitou webu nebo aplikac\u00ed.<\/li>\n<li><strong>security_storage<\/strong> \u2013 upravuje ukl\u00e1d\u00e1n\u00ed soubor\u016f cookies souvisej\u00edc\u00edch se zabezpe\u010den\u00edm.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Soubory cookies soci\u00e1ln\u00edch s\u00edt\u00ed<\/strong> \u2013 tyto soubory cookies shroma\u017e\u010fuj\u00ed informace o pou\u017e\u00edv\u00e1n\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed za \u00fa\u010delem vytv\u00e1\u0159en\u00ed va\u0161eho profilu (neukl\u00e1daj\u00ed p\u0159\u00edmo va\u0161e osobn\u00ed \u00fadaje, ale jsou zalo\u017eeny na jednozna\u010dn\u00e9 identifikaci va\u0161eho prohl\u00ed\u017ee\u010de a za\u0159\u00edzen\u00ed, p\u0159es kter\u00e9 jste webovou str\u00e1nku nav\u0161t\u00edvili).<\/li>\n<\/ul>\n<ol>\n<li>Tyto cookies mohou b\u00fdt nastaveny tak\u00e9 na\u0161imi reklamn\u00edmi partnery, kte\u0159\u00ed je mohou pou\u017e\u00edt k vytv\u00e1\u0159en\u00ed profilu va\u0161ich z\u00e1jm\u016f a zobrazov\u00e1n\u00ed relevantn\u00edch reklam i na jin\u00fdch webov\u00fdch str\u00e1nk\u00e1ch, v souladu se z\u00e1sadami pou\u017e\u00edv\u00e1n\u00ed cookies uveden\u00fdmi na str\u00e1nk\u00e1ch t\u011bchto partner\u016f.<\/li>\n<li>Tyto z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookies v\u00e1m poskytuj\u00ed informace o konkr\u00e9tn\u00edch cookies pou\u017e\u00edvan\u00fdch na t\u011bchto webov\u00fdch str\u00e1nk\u00e1ch.<\/li>\n<\/ol>\n<p><strong>\u010cl\u00e1nek IV \u2013 NASTAVEN\u00cd SOUBOR\u016e COOKIES<\/strong><\/p>\n<ol>\n<li>P\u0159i prvn\u00ed n\u00e1v\u0161t\u011bv\u011b na\u0161ich webov\u00fdch str\u00e1nek se do va\u0161eho za\u0159\u00edzen\u00ed ukl\u00e1daj\u00ed pouze nezbytn\u00e9 soubory cookies. Pokud nep\u0159ijmete\/povol\u00edte v\u0161echny soubory cookies nebo nenastav\u00edte sv\u00e9 individu\u00e1ln\u00ed preference, toto nastaven\u00ed z\u016fstane nezm\u011bn\u011bn\u00e9. Podrobnosti o tom, jak kontrolovat a mazat soubory cookies, naleznete v <strong>\u010cl\u00e1nku VI \u2013 Kontrola a maz\u00e1n\u00ed cookies<\/strong>.<\/li>\n<li>N\u011bkter\u00e9 soubory cookies, kter\u00e9 pou\u017e\u00edv\u00e1me, jsou nezbytn\u00e9 pro fungov\u00e1n\u00ed na\u0161ich webov\u00fdch str\u00e1nek. Nap\u0159\u00edklad kdy\u017e poprv\u00e9 nav\u0161t\u00edv\u00edte na\u0161e str\u00e1nky, zobraz\u00ed se v\u00e1m vyskakovac\u00ed okno s informac\u00ed o pou\u017e\u00edv\u00e1n\u00ed cookies.<\/li>\n<li>Kliknut\u00edm na p\u0159\u00edslu\u0161n\u00e9 tla\u010d\u00edtko ve vyskakovac\u00edm okn\u011b souhlas\u00edte s pou\u017e\u00edv\u00e1n\u00edm nezbytn\u00fdch cookies zp\u016fsobem popsan\u00fdm v t\u011bchto z\u00e1sad\u00e1ch pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookies. V p\u0159\u00edpad\u011b v\u0161ech ostatn\u00edch typ\u016f cookies plat\u00ed, \u017ee nebudou nastaveny do va\u0161eho za\u0159\u00edzen\u00ed, pokud k tomu neposkytnete souhlas.<\/li>\n<li>Pokud poskytnete souhlas s pou\u017e\u00edv\u00e1n\u00edm cookies, ud\u011blujete t\u00edm souhlas tak\u00e9 t\u0159et\u00edm stran\u00e1m k vyu\u017e\u00edv\u00e1n\u00ed t\u011bchto soubor\u016f cookies pro zpracov\u00e1n\u00ed va\u0161ich osobn\u00edch \u00fadaj\u016f zp\u016fsobem uveden\u00fdm v na\u0161ich <strong>Podm\u00ednk\u00e1ch pou\u017e\u00edv\u00e1n\u00ed<\/strong>. My i na\u0161i partne\u0159i nastav\u00edme a pou\u017eijeme pouze relevantn\u00ed soubory cookies, a to po dobu uvedenou v tabulce dostupn\u00e9 p\u0159es odkaz ve vyskakovac\u00edm okn\u011b.<\/li>\n<li>Pokud chcete deaktivovat ur\u010dit\u00e9 soubory cookies, kter\u00e9 jsou pou\u017e\u00edv\u00e1ny na z\u00e1klad\u011b souhlasu, m\u016f\u017eete sv\u016fj souhlas kdykoli odvolat. To lze prov\u00e9st prost\u0159ednictv\u00edm ikony cookies um\u00edst\u011bn\u00e9 v p\u0159\u00edslu\u0161n\u00e9 \u010d\u00e1sti na\u0161ich str\u00e1nek. <strong>Upozor\u0148ujeme<\/strong>, \u017ee n\u011bkter\u00e9 soubory cookies mohou na va\u0161em za\u0159\u00edzen\u00ed z\u016fstat i po jejich deaktivaci. Dal\u0161\u00ed informace o tom, jak tyto soubory odstranit, naleznete n\u00ed\u017ee nebo v n\u00e1pov\u011bd\u011b va\u0161eho prohl\u00ed\u017ee\u010de.<\/li>\n<li><strong>Odvol\u00e1n\u00ed souhlasu s voliteln\u00fdmi soubory cookies znamen\u00e1 tak\u00e9 odvol\u00e1n\u00ed souhlasu se zpracov\u00e1n\u00edm osobn\u00edch \u00fadaj\u016f<\/strong>, kter\u00e9 byly t\u011bmito cookies shrom\u00e1\u017ed\u011bny. Dal\u0161\u00ed podrobnosti naleznete v na\u0161ich <strong>Podm\u00ednk\u00e1ch pou\u017e\u00edv\u00e1n\u00ed<\/strong>.<\/li>\n<\/ol>\n<p><strong>\u010cl\u00e1nek V \u2013 NAKL\u00c1D\u00c1N\u00cd S INFORMACEMI<\/strong><\/p>\n<ol>\n<li>V t\u00e9to \u010d\u00e1sti z\u00e1sad pou\u017e\u00edv\u00e1n\u00ed cookies uv\u00e1d\u00edme, jak pou\u017e\u00edv\u00e1me osobn\u00ed \u00fadaje z\u00edskan\u00e9 prost\u0159ednictv\u00edm soubor\u016f cookies pou\u017e\u00edvan\u00fdch na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch, na z\u00e1klad\u011b jak\u00fdch pr\u00e1vn\u00edch d\u016fvod\u016f a k jak\u00fdm \u00fa\u010del\u016fm.<\/li>\n<li><strong>Pro smluvn\u00ed d\u016fvod<\/strong> \u2013 V p\u0159\u00edpad\u011b nezbytn\u00fdch soubor\u016f cookies m\u016f\u017eeme va\u0161e osobn\u00ed \u00fadaje pou\u017e\u00edt k pln\u011bn\u00ed na\u0161ich smluvn\u00edch povinnost\u00ed ve smyslu na\u0161ich <strong>Podm\u00ednek pou\u017e\u00edv\u00e1n\u00ed<\/strong>.<\/li>\n<li><strong>Pro z\u00e1konn\u00fd d\u016fvod<\/strong> \u2013 V p\u0159\u00edpad\u011b nezbytn\u00fdch soubor\u016f cookies m\u016f\u017eeme va\u0161e osobn\u00ed \u00fadaje pou\u017e\u00edvat k pln\u011bn\u00ed na\u0161ich z\u00e1konn\u00fdch povinnost\u00ed, zejm\u00e9na pokud n\u00e1m z\u00e1kon ukl\u00e1d\u00e1 povinnost rozpoznat preference cookies (nap\u0159\u00edklad zjistit, kdy\u017e jste v prohl\u00ed\u017ee\u010di deaktivovali v\u0161echny cookies).<\/li>\n<li><strong>Pro opr\u00e1vn\u011bn\u00fd z\u00e1jem<\/strong> \u2013 U nezbytn\u00fdch soubor\u016f cookies m\u016f\u017eeme v r\u00e1mci opr\u00e1vn\u011bn\u00e9ho z\u00e1jmu pou\u017e\u00edvat va\u0161e osobn\u00ed \u00fadaje k provozov\u00e1n\u00ed webov\u00fdch str\u00e1nek v p\u0159\u00edpadech, kdy neexistuje jin\u00fd pr\u00e1vn\u00ed d\u016fvod pro jejich zpracov\u00e1n\u00ed \u2013 viz v\u00fd\u0161e.<\/li>\n<li>Pokud jste n\u00e1m poskytli souhlas s v\u00fdkonnostn\u00edmi soubory cookies, funk\u010dn\u00edmi soubory cookies nebo marketingov\u00fdmi soubory cookies, m\u016f\u017eeme va\u0161e osobn\u00ed \u00fadaje pou\u017e\u00edt a zpracov\u00e1vat pro:\n<ul>\n<li>anal\u00fdzu n\u00e1v\u0161t\u011bvnosti a vyhodnocov\u00e1n\u00ed marketingov\u00fdch strategi\u00ed,<\/li>\n<li>identifikaci a z\u00e1znam toho, kdy jste nav\u0161t\u00edvili na\u0161e webov\u00e9 str\u00e1nky,<\/li>\n<li>sledov\u00e1n\u00ed toho, kdy jste se zapojili do elektronick\u00e9 komunikace,<\/li>\n<li>hodnocen\u00ed a zlep\u0161ov\u00e1n\u00ed na\u0161ich slu\u017eeb, aby va\u0161e n\u00e1v\u0161t\u011bva a pou\u017e\u00edv\u00e1n\u00ed webov\u00fdch str\u00e1nek bylo u\u017eite\u010dn\u011bj\u0161\u00ed,<\/li>\n<li>vyhodnocen\u00ed chov\u00e1n\u00ed na webu, abychom v\u00e1m mohli nab\u00eddnout personalizovan\u00e9 slu\u017eby,<\/li>\n<li>kontrolu kvality, monitorov\u00e1n\u00ed v\u00fdkonu webov\u00fdch str\u00e1nek a spr\u00e1vu syst\u00e9mu,<\/li>\n<li>sledov\u00e1n\u00ed va\u0161eho prohl\u00ed\u017ee\u010de na jin\u00fdch webech a vytv\u00e1\u0159en\u00ed profilu va\u0161ich z\u00e1jm\u016f za \u00fa\u010delem zobrazov\u00e1n\u00ed relevantn\u00edch reklam,<\/li>\n<li>bezpe\u010dnostn\u00ed \u00fa\u010dely, nap\u0159\u00edklad prevenci nebo odhalov\u00e1n\u00ed podvodn\u00fdch aktivit.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p><strong>\u010cl\u00e1nek VI \u2013 KONTROLA A MAZ\u00c1N\u00cd SOUBOR\u016e COOKIES<\/strong><\/p>\n<ol>\n<li>K vypnut\u00ed nebo odhl\u00e1\u0161en\u00ed soubor\u016f cookies slou\u017e\u00ed ikona cookies v rohu va\u0161eho za\u0159\u00edzen\u00ed, kde m\u016f\u017eete kdykoli zm\u011bnit nastaven\u00ed cookies. Aby se zm\u011bny projevily, m\u016f\u017ee b\u00fdt nutn\u00e9 obnovit str\u00e1nku. Po vypnut\u00ed nebo odhl\u00e1\u0161en\u00ed ji\u017e na\u0161e webov\u00e9 str\u00e1nky nebudou k t\u011bmto soubor\u016fm cookies p\u0159istupovat ani je \u010d\u00edst.<\/li>\n<li>Na va\u0161em za\u0159\u00edzen\u00ed mohou nad\u00e1le z\u016fstat r\u016fzn\u00e9 soubory, skripty, k\u00f3dy nebo jin\u00e9 informace souvisej\u00edc\u00ed se soubory cookies. Tyto m\u016f\u017eete odstranit vymaz\u00e1n\u00edm soubor\u016f cookies a mezipam\u011bti prohl\u00ed\u017ee\u010de v nastaven\u00ed va\u0161eho webov\u00e9ho prohl\u00ed\u017ee\u010de.<\/li>\n<li>Jak\u00e1koli zm\u011bna nastaven\u00ed va\u0161eho webov\u00e9ho prohl\u00ed\u017ee\u010de se vztahuje pouze na tento konkr\u00e9tn\u00ed prohl\u00ed\u017ee\u010d. Pokud na sv\u00e9m za\u0159\u00edzen\u00ed pou\u017e\u00edv\u00e1te v\u00edce webov\u00fdch prohl\u00ed\u017ee\u010d\u016f, je nutn\u00e9 zm\u011bnit nastaven\u00ed pro ka\u017ed\u00fd z nich zvl\u00e1\u0161\u0165.<\/li>\n<li>Dal\u0161\u00ed informace o souborech cookies naleznete v n\u00e1pov\u011bd\u011b va\u0161eho prohl\u00ed\u017ee\u010de, opera\u010dn\u00edho syst\u00e9mu nebo v manu\u00e1lu k va\u0161emu za\u0159\u00edzen\u00ed.<\/li>\n<li>Pro odhl\u00e1\u0161en\u00ed ze sledov\u00e1n\u00ed <strong>Google Analytics<\/strong> na v\u0161ech webov\u00fdch str\u00e1nk\u00e1ch nav\u0161tivte <a href=\"http:\/\/tools.google.com\/dlpage\/gaoptout\">tuto str\u00e1nku<\/a>.<\/li>\n<li>Webov\u00e1 str\u00e1nka <a href=\"http:\/\/www.allaboutcookies.org\/\">www.allaboutcookies.org<\/a> poskytuje podrobn\u00e9 informace o \u00faprav\u011b nastaven\u00ed cookies v r\u016fzn\u00fdch prohl\u00ed\u017ee\u010d\u00edch. <strong>Upozor\u0148ujeme<\/strong>, \u017ee nejsme vlastn\u00edkem ani provozovatelem tohoto webu a neneseme odpov\u011bdnost za jeho obsah.<\/li>\n<li><strong>Upozor\u0148ujeme<\/strong>, \u017ee pokud v nastaven\u00ed sv\u00e9ho webov\u00e9ho prohl\u00ed\u017ee\u010de zak\u00e1\u017eete nezbytn\u00e9 soubory cookies (nebo v\u0161echny soubory cookies), nemus\u00ed spr\u00e1vn\u011b fungovat jedna nebo v\u00edce z\u00e1kladn\u00edch funkc\u00ed t\u011bchto webov\u00fdch str\u00e1nek, v\u010detn\u011b funkc\u00ed zaji\u0161\u0165uj\u00edc\u00edch bezpe\u010dnou a spr\u00e1vnou n\u00e1v\u0161t\u011bvu.<\/li>\n<li><strong>Upozor\u0148ujeme<\/strong>, \u017ee pokud odm\u00edtnete nebo odvol\u00e1te souhlas s pou\u017e\u00edv\u00e1n\u00edm jak\u00fdchkoli nenutn\u00fdch soubor\u016f cookies nebo souvisej\u00edc\u00edch osobn\u00edch \u00fadaj\u016f, nemus\u00ed odpov\u00eddaj\u00edc\u00ed funkce nebo n\u011bkter\u00e9 \u010d\u00e1sti t\u011bchto webov\u00fdch str\u00e1nek fungovat spr\u00e1vn\u011b nebo v\u016fbec. Pou\u017eit\u00ed z\u00e1kladn\u00edch funkc\u00ed a celkov\u00e1 funk\u010dnost webov\u00fdch str\u00e1nek t\u00edmto <strong>nebude dot\u010dena<\/strong>.<\/li>\n<\/ol>\n<p><strong>\u010cl\u00e1nek VII \u2013 HLAVN\u00cd COOKIES A COOKIES T\u0158ET\u00cdCH STRAN<\/strong><\/p>\n<ol>\n<li>Kliknut\u00edm na odkaz <strong>Podrobnosti o souborech cookies<\/strong> na banneru z\u00edsk\u00e1te p\u0159\u00edstup k seznamu hlavn\u00edch soubor\u016f cookies, kter\u00e9 na na\u0161ich str\u00e1nk\u00e1ch pou\u017e\u00edv\u00e1me, a k informac\u00edm o \u00fa\u010delu jejich pou\u017eit\u00ed. Tyto \u00fadaje jsou k dispozici v tabulce <strong>Podrobnosti o souborech cookies<\/strong>.<\/li>\n<li>V r\u00e1mci na\u0161\u00ed \u010dinnosti pou\u017e\u00edv\u00e1me a spolupracujeme s n\u011bkolika dodavateli a partnery t\u0159et\u00edch stran, kte\u0159\u00ed nastavuj\u00ed nebo \u010dtou soubory cookies na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch, p\u0159i\u010dem\u017e nad t\u011bmito soubory nem\u00e1me \u017e\u00e1dnou kontrolu. <strong>Doporu\u010dujeme<\/strong>, abyste si v\u017edy zkontrolovali z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f p\u0159\u00edslu\u0161n\u00e9 t\u0159et\u00ed strany, a to i p\u0159esto, \u017ee poskytujeme souhrn soubor\u016f cookies t\u0159et\u00edch stran pou\u017eit\u00fdch v tabulce <strong>Podrobnosti o souborech cookies<\/strong>.<\/li>\n<li>Soubory cookies t\u0159et\u00edch stran pou\u017e\u00edvan\u00e9 v souvislosti s na\u0161imi webov\u00fdmi str\u00e1nkami zahrnuj\u00ed:\n<ul>\n<li><strong>Nezbytn\u00e9 soubory cookies<\/strong> \u2013 Tyto cookies jsou nezbytn\u00e9 pro fungov\u00e1n\u00ed na\u0161ich webov\u00fdch str\u00e1nek.<\/li>\n<li><strong>V\u00fdkonnostn\u00ed soubory cookies<\/strong> \u2013 Pou\u017e\u00edv\u00e1me cookies ke shroma\u017e\u010fov\u00e1n\u00ed informac\u00ed, kter\u00e9 n\u00e1m umo\u017e\u0148uj\u00ed analyzovat webovou n\u00e1v\u0161t\u011bvnost na na\u0161ich str\u00e1nk\u00e1ch. Informace z\u00edskan\u00e9 prost\u0159ednictv\u00edm t\u011bchto cookies, kter\u00e9 jsou anonymn\u00ed, jsou zas\u00edl\u00e1ny t\u0159et\u00ed stran\u011b, kter\u00e1 provozuje analytick\u00e9 n\u00e1stroje, je\u017e pou\u017e\u00edv\u00e1me ke zpracov\u00e1n\u00ed dat a zlep\u0161en\u00ed v\u00fdkonu webu.<\/li>\n<li><strong>Funk\u010dn\u00ed soubory cookies<\/strong> \u2013 Tyto soubory cookies pou\u017e\u00edv\u00e1me ke zlep\u0161en\u00ed funk\u010dnosti a zabezpe\u010den\u00ed webu, v\u010detn\u011b zapamatov\u00e1n\u00ed va\u0161ich preferenc\u00ed a spr\u00e1vy v\u00fdkonu webov\u00fdch str\u00e1nek.<\/li>\n<li><strong>Marketingov\u00e9 soubory cookies<\/strong> \u2013 Tyto cookies jsou nastavov\u00e1ny prost\u0159ednictv\u00edm na\u0161ich str\u00e1nek na\u0161imi marketingov\u00fdmi partnery a slou\u017e\u00ed k vytv\u00e1\u0159en\u00ed profilu va\u0161ich z\u00e1jm\u016f a zobrazov\u00e1n\u00ed relevantn\u00edch reklam na jin\u00fdch str\u00e1nk\u00e1ch. Neukl\u00e1daj\u00ed p\u0159\u00edmo osobn\u00ed \u00fadaje, ale jsou zalo\u017eeny na jedine\u010dn\u00e9 identifikaci va\u0161eho prohl\u00ed\u017ee\u010de a internetov\u00e9ho za\u0159\u00edzen\u00ed.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p><strong>\u010cl\u00e1nek VIII \u2013 SLEDOV\u00c1N\u00cd EMAIL\u016e<\/strong><\/p>\n<ol>\n<li>N\u011bkter\u00e9 e-maily zas\u00edlan\u00e9 na\u0161\u00ed spole\u010dnost\u00ed mohou obsahovat tzv. <strong>pixelov\u00fd \u0161t\u00edtek<\/strong>, <strong>webov\u00fd maj\u00e1k<\/strong>, <strong>pr\u016fhledn\u00fd obr\u00e1zek<\/strong> nebo <strong>sledovan\u00e9 odkazy<\/strong>, kter\u00e9 n\u00e1m umo\u017e\u0148uj\u00ed zjistit, kdy jste otev\u0159eli e-mail, a ov\u011b\u0159it, kter\u00e9 odkazy v e-mailu jste nav\u0161t\u00edvili. D\u00edky t\u011bmto informac\u00edm m\u016f\u017eeme analyzovat, kter\u00e9 \u010d\u00e1sti na\u0161ich e-mail\u016f jsou pro p\u0159\u00edjemce nejzaj\u00edmav\u011bj\u0161\u00ed.<\/li>\n<li>Smaz\u00e1n\u00edm e-mailu odstran\u00edte tak\u00e9 pixelov\u00fd \u0161t\u00edtek. Pokud si nep\u0159ejete st\u00e1hnout pixel do sv\u00e9ho po\u010d\u00edta\u010de nebo jin\u00e9ho za\u0159\u00edzen\u00ed, m\u016f\u017eete tomu p\u0159edej\u00edt v\u00fdb\u011brem mo\u017enosti p\u0159ij\u00edmat e-maily pouze ve form\u00e1tu <strong>jednoduch\u00e9ho textu<\/strong> nebo t\u00edm, \u017ee nebudete otev\u00edrat obr\u00e1zky v e-mailu.<\/li>\n<li>Pro <strong>odhl\u00e1\u0161en\u00ed<\/strong> z na\u0161eho mailing listu m\u016f\u017eete pou\u017e\u00edt na\u0161i kontaktn\u00ed e-mailovou adresu uvedenou v <strong>Podm\u00ednk\u00e1ch pou\u017e\u00edv\u00e1n\u00ed<\/strong>.<\/li>\n<\/ol>\n<p><strong>\u010cl\u00e1nek IX \u2013 ZM\u011aNY A KONTAKT<\/strong><\/p>\n<ol>\n<li><strong>Tyto z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookies mohou b\u00fdt kdykoli zm\u011bn\u011bny<\/strong> ze strany na\u0161\u00ed spole\u010dnosti, a to bu\u010f zasl\u00e1n\u00edm e-mailu s pozm\u011bn\u011bn\u00fdmi ustanoven\u00edmi, nebo jejich zve\u0159ejn\u011bn\u00edm na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch.<\/li>\n<li>Jak\u00e9koli zm\u011bny nab\u00fdvaj\u00ed \u00fa\u010dinnosti <strong>7 dn\u00ed po datu odesl\u00e1n\u00ed e-mailu<\/strong> podle p\u0159edchoz\u00edho bodu nebo <strong>po datu zve\u0159ejn\u011bn\u00ed<\/strong> upraven\u00fdch ustanoven\u00ed na webov\u00fdch str\u00e1nk\u00e1ch, podle toho, kter\u00e1 skute\u010dnost nastane d\u0159\u00edve.<\/li>\n<li>Pokud m\u00e1te jak\u00e9koli dotazy nebo pot\u0159ebujete dal\u0161\u00ed informace o souborech cookies nebo o zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f, <strong>kontaktujte n\u00e1s prost\u0159ednictv\u00edm kontaktn\u00edch \u00fadaj\u016f uveden\u00fdch v na\u0161ich Podm\u00ednk\u00e1ch pou\u017e\u00edv\u00e1n\u00ed<\/strong>.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>\u010cl\u00e1nek I \u2013 POU\u017d\u00cdV\u00c1N\u00cd SOUBOR\u016e COOKIES Tyto webov\u00e9 str\u00e1nky pou\u017e\u00edvaj\u00ed soubory cookies, kter\u00e9 jejich n\u00e1v\u0161t\u011bvn\u00edka (d\u00e1le jen \u201evy\u201c v odpov\u00eddaj\u00edc\u00edm gramatick\u00e9m tvaru) odli\u0161uj\u00ed od ostatn\u00edch u\u017eivatel\u016f. To n\u00e1m umo\u017e\u0148uje vylep\u0161ovat na\u0161e str\u00e1nky a poskytovat lep\u0161\u00ed u\u017eivatelsk\u00fd z\u00e1\u017eitek p\u0159i jejich prohl\u00ed\u017een\u00ed jednotliv\u00fdmi n\u00e1v\u0161t\u011bvn\u00edky. Tyto z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookies popisuj\u00ed: zpracov\u00e1n\u00ed \u00fadaj\u016f shrom\u00e1\u017ed\u011bn\u00fdch s vyu\u017eit\u00edm soubor\u016f cookies [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-18445","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie - SACSLAB.COM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sacslab.com\/cs\/zasady-pouzivani-souboru-cookie\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie - SACSLAB.COM\" \/>\n<meta property=\"og:description\" content=\"\u010cl\u00e1nek I \u2013 POU\u017d\u00cdV\u00c1N\u00cd SOUBOR\u016e COOKIES Tyto webov\u00e9 str\u00e1nky pou\u017e\u00edvaj\u00ed soubory cookies, kter\u00e9 jejich n\u00e1v\u0161t\u011bvn\u00edka (d\u00e1le jen \u201evy\u201c v odpov\u00eddaj\u00edc\u00edm gramatick\u00e9m tvaru) odli\u0161uj\u00ed od ostatn\u00edch u\u017eivatel\u016f. 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